【摘要】 文章以离散选择模型的思想为基础,建立了一种关于纵向差异市场的分析框架,将这类市场中的市场份额分布与消费者意愿购买价格分布以及消费者偏好信息有机地结合在一起,建立了该类市场中消费者需求特征的间接估计方法,并就中国轿车市场的消费者需求特征进行了实证分析。更多还原

【Abstract】 In this article,based on the thought of Discrete -Choice Models,a kind of analysis frame for vertical difference market has been established.With the frame,the market share distribution and the consumer wish purchase price distribution as well as the consumer preference information have been combined together in this kind of market, and an indirect estimation method for demand characteristics has been established.With the method,an application in Chinese car market has been carried on.更多还原