【摘要】 从消费者购买决策角度出发,利用联合分析法,构建我国市场A级混合动力汽车属性与水平模型,分析消费者购买混合动力汽车时赋予不同属性的相对重要性及属性水平的效用值,并模拟产品组合市场占有率情况,从而为混合动力汽车产品定位提供依据。更多还原

【Abstract】 From the perspective of consumer purchase decision,the hybrid vehicle attribute and level model is established based on conjoint analysis method. The study analyzes the attribute importance (preference weight),attribute level utility from consumer research and makes market share stimulation,providing solid reference for new hybrid vehicle product development and positioning.更多还原