【摘要】 新鲜度和食用安全性是消费者购买生鲜农产品所考虑的首要因素,而基于连锁超市的生鲜农产品供应链可以直接或通过农业联合体、经纪人、生鲜农产品生产基地集中采购,减少中间环节,保证产品的新鲜度和安全性,建立直接有效的流通渠道,真正符合生产者和消费者利益。同时,随着我国居民消费水平的提高和对生鲜农产品要求的提高,通过超市购买新鲜、安全的生鲜农产品成为很多居民的选择。家家悦连锁超市主导的生鲜农产品供应链管理模式的成功,也说明以连锁超市为主导的生鲜农产品供应链管理将成为今后生鲜农产品供应链管理发展的必然趋势。更多还原

【Abstract】 Fresh degree and security are the chief factors that consumers consider when they buy fresh agricultural products.The supply chain based on chain-Supermarket could reduce the intermediate links and guarantee the fresh degree and the security of the products by cooperation with agriculture combo,agriculture broker,agricultural produce base,which can build an effective direct circulation channel to increase the benefits of the producers and consumers.With the rising of the level of consumption and the demand for fresh agricultural products in our country,buying fresh,safe agricultural products in the supermarkets becomes many residents’ choice.The success of the management of the fresh agricultural product supply chain based on the family-delight supermarket model also shows that it will become the inevitable trend of development in the new century.更多还原