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国家级风景名胜区生态旅游开发中的产品设计研究——以浙江省公盂岩景区为例

Product Design of Ecotourism Exploitation:A Case Study of Gongyuyan Scenic Spot in Zhejiang Province

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【作者】 赵磊庄志民

【Author】 ZHAO Lei,ZHUANG Zhimin(Department of Tourism,School of Business,East China Normal University,Shanghai 200241,China)

【机构】 华东师范大学商学院旅游学系

【摘要】 介绍公盂岩国家级风景名胜区生态旅游资源概况,分析公盂岩景区进行生态旅游产品设计的必要性和可行性,提出其进行生态旅游产品设计所遵循的原则。在立足于生态旅游资源本底特征及专项目标市场的旅游诉求的基础上,设计出公盂岩景区的生态旅游活动项目及生态旅游线路,并对本区在生态旅游开发中的产品设计提出一些建议。

【Abstract】 With the development of tourism and the tourism-related environmental deterioration,the shortcomings of traditional tourism have gradually emerged.In order to protect resources and the environment,people have begun to pursue new forms of tourism.As an environment-based tourism development approach,ecotourism has been widely recognized,which promotes the sustainable development of China’s tourism industry,protects the ecological resources,and plays an important role in the realization of economic,social and environmental harmony.Ecotourism development as a new type of tourism development approach is to become the prevailing trend of tourist resource planning and development.This paper makes a brief introduction of Gongyuyan national scenic spot,and then analyzes the necessity and feasibility of carrying out design ecotourism product design in Gongyuyan national scenic spot.It points out the principles to be followed for ecotourism product design.Ecotourism activity projects and ecotourism routes are also proposed according to the attribute features of ecotourism resources and the tourism demand of special target market.Some suggestions are offered for product design in the ecotourism exploitation.

【基金】 华东师范大学重点社科类研究项目(TRD-ECNU-2008-48099570);上海市教育发展基金会(20070109)
  • 【文献出处】 热带地理 ,Tropical Geography , 编辑部邮箱 ,2009年03期
  • 【分类号】F592.7
  • 【被引频次】14
  • 【下载频次】595
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