【摘要】 基于研究文献总结出国外葡萄酒旅游发展中取得的经验,即产业互渗集群发展、行业组织积极作为、政府及其主管部门多方支持、开展地窖口的销售、设计开发葡萄酒路径、举办葡萄酒旅游节庆等。这些经验对中国茶旅游发展的启示有:充分发挥政府及其主管部门的区域管理职能、重视社区参与、以游客体验为中心设计产品、借助茶博会营销茶旅游,以及多元横向整合和节庆带动等。更多还原

【Abstract】 Tea tourism and wine tourism are two special tourism,and they share the same mechanism in their emergence and development.Thus,the development and management of the tea tourism in China can learn from experiences of the wine tourism abroad.This paper summarizes the experiences of overseas wine tourism development and management,which include syncretising wine and tourism to develop wine tourism clusters,involving public sectors and NGOs,having cellar ticket sale,designing wine trails and organizing wine festivals and events.To improve the development and management of the tea tourism in China,the government and the tea producing sectors should take leading roles as regional public goods providers,recognizing the importance of community participation,designing tourism products with focusing tourist experience,combining tea tourism with other tourism attractions,and promoting tea tourism by tea expositions,events and festivals.更多还原