【摘要】 生态旅游是当前旅游的重要形式,城市居民是其客源市场的主要来源。张家界森林公园是我国第一个国家森林公园,长沙市居民是其最重要的客源市场。文章通过对长沙市客源市场调查获取的基础数据为依据,以长沙市居民对张家界森林公园旅游需求进行了系统研究,得出了城市居民对生态旅游目的地旅游需求的基本特征,为生态旅游目的地市场营销提供了重要依据。更多还原

【Abstract】 Eco-tourism is an important form of current tourism.And urban residents are the main source of this new market.As the first national forest park,Zhangjiajie Forest Park has attracted a large group of residents from Changsha,the main source of this park.On the basis of investigation data from Changsha tourist market,and the analysis of Changsha residences’ demand for Zhangjiajie Forest Park,this article puts forward the fundamental characteristics of people’s demand on the destinations of eco-tourism.And this has offered important foundation for the marketing of eco-tourism destination.更多还原