节点文献
中国传统文化对现代广告的影响
On Influence of China’s Traditional Culture to Modern Advertisement
【摘要】 中国历史悠久的民族传统文化为现代广告文化提供了取之不尽、用之不竭的资源,现代广告从传统文化中汲取营养,寻求与消费者产生感情交流的共鸣点。
【Abstract】 National traditional culture with long history of China provides inexhaustible resource for modern advertisement while modern advisement explores for resonance of feeling communication with customer by drawing nutrient from traditional culture.
- 【文献出处】 宁夏党校学报 ,Journal of Ningxia Communist Party Institute , 编辑部邮箱 ,2009年01期
- 【分类号】G122
- 【被引频次】7
- 【下载频次】791