【摘要】 本文通过对世界各大公司对体育的赞助效应的研究,揭示我国企业对体育的赞助还存在着短期性行为太强、组织能力不强、定位比较盲目等问题,说明我国企业在体育赞助方面还不成熟.更多还原

【Abstract】 This paper,based on the analysis of the effect of world’s big companies’ sponsorship on sports,reveals that there are a lot of problems such as short-term behavior,weak capability of organization,and blind positioning when Chinese enterprises sponsor sports,and further points out that enterprises are still immature in sports sponsorship in China.更多还原