【摘要】 入境旅游是衡量一个城市旅游业发展水平最重要的指标之一。本文通过抽样和访谈调查,运用计量经济学方法,从人口统计特征、消费决策行为、消费评价及未来消费倾向和旅游景区深度分析等方面,分析了成都入境游客行为特征,并提出了开拓成都国际旅游客源市场的营销策略和措施。更多还原

【Abstract】 The development of inbound tourism is an important indicator of the strength of tourism industry in the city.Based on visiting and sampling investigation,this paper analyzes the characteristics of inbound tourists’ traveling behaviors from vital statistics,consumer decision-make process,the future propensity to consume and consumption evaluation.The countermeasures of opening up international tourist market of Chengdu are put forward as well.更多还原