【摘要】 物流金融服务是物流服务和金融服务的创新集成。物流金融产品是物流金融服务营销组合构成部分之一,是物流金融服务提供商用来满足客户需求的工具。开展物流金融服务必须利用现代营销理论的产品管理理论来完整理解物流金融服务产品的内涵,分析物流金融服务产品策略影响因素,掌握物流金融服务产品管理和新产品开发的方法和步骤。更多还原

【Abstract】 Logistics finance service is the creative integration of logistics and finance. As a component of logistics finance service marketing mix, logistics finance is an effective instrument used by provider to satisfy customer demand. The product theory of marketing is necessary for efficient logistics finance operation, also required is intact understanding of logistics finance, analyse of influential, mastery of the methodogy for new product development and product management.更多还原