【摘要】 电子商务环境下,企业商标权的战略保护已成为企业发展急需解决的重要课题。从电子商务概念和特征出发,结合实际案例对四种商标侵权行为进行分析,归纳概括各种侵权行为方式,解析侵权行为与现行法律规定的冲突与矛盾,可以为我国企业强化知识产权意识,完善相关电子商务环境下商标侵权行为法律法规提供镜鉴。更多还原

【Abstract】 On the basis of giving some introductions about the e-commerce,this article gives some specific analysis on four infringed case of trademark under e-commerce background,concluding some ways of infringement and introducing some conflicts among laws and torts.At the same time,it is requested that we must perfect our law system.We must establish and strengthen the conception of protecting the intellectual property right,in particular the trademark.Only in this way can we protect our benefit.更多还原