【摘要】 对影响战略联盟的各种因素进行了理论探讨。战略联盟从经济学角度可以分为范围联盟和规模联盟。其中,基于组建联盟的不同目的,范围联盟又可以分为技术联盟和营销联盟,而规模联盟可以分为最终产品联盟和产品部件联盟。战略联盟的不同类型和目的会影响联盟的绩效表现。此外,联盟特征和母公司特征也会对联盟绩效产生影响。其中联盟特征包括联盟组织方式、覆盖市场范围、合作企业数量和联盟成立时间;母公司特征包括组建联盟的各个合作企业之间交叉持股的情况,相对竞争地位,各自组建联盟的经历和经验,以及相互之间的地理位置关系等。更多还原

【Abstract】 This paper did a theoretical research on influencing factors of strategic alliances’ performance. In the perspective of economy, strategic alliances can be classified into scale alliances and link alliances. Concerning distinguished strategic purposes, link alliances can be categorized as technology alliances and marketing alliances, while scale alliances as end-product alliances and component alliances. Different types and purposes of strategic alliances can affect alliances’ performance. Moreover, characters of alliances and their parent companies also play significant role. Alliances characters include organizing patterns of alliances, covering markets, numbers of partners, and foundation time. Parent characteristics include equity holdings, relative competitive position, alliance experience, and geographic location.更多还原