【摘要】 随着中国经济的发展,它为中国企业提供了一个巨大的拓展平台,经济的全球化更为中国企业带来了国际化发展机遇,但是中国企业的国际化才刚刚起步。因此,中国企业的国际化要想少走弯路、错路仍需要有足够的经验成功模式来学习、借鉴。从明基并购的失败分析了文化差异在企业国际化战略中的重要作用,分析了文化风险的特征和产生根源,从而提出了如何应对文化风险。更多还原

【Abstract】 In recent years,China economy′s development has provided a huge development platform for the Chinese Enterprise.The economical globalization has brought more development opportunities for Chinese Enterprises.But the enterprise′s internationalization in China has just started.Therefore,if they wanted more success,they need enough experiences and lessons.This article analyzes the important role that cultural differences play in the internationalization of enterprises,taking the failure of BenQ in merger as an example.It analyzes the characteristics and causes of cultural risks,and puts forward ways to deal with the risks.更多还原