【摘要】 针对以往运动员无形资产测度的非量化特征以及给体育产业、体育市场有序发展带来的不便,在分析运动员无形资产内涵和特点的基础上,提出一个运动员无形资产简化评估模型,并给出评估过程和程序。更多还原

【Abstract】 Considering the un-quantizing that athlete’s intangible assets was measure,a evaluate model for Athlete’s intangible assets is set,and giving a process and program of evaluation,It’s base on the analyses of connotation and feature of intangible assets of sport athletes.更多还原