【摘要】 旅游商品业的发展程度是一个国家或地区旅游业发展深度和广度的重要标志。通过国内外学者对旅游商品研究的方向和文献的回顾指出旅游商品研发创新的动力系统比较缺乏,在分析了旅游商品研发创新的一般过程之后设计构建了西安市旅游商品研发创新的动力系统结构。并以西安市为例,找出了西安市旅游商品业研发创新中动力系统方面存在的问题,在此基础上提出了西安市旅游商品业研发创新的路径。更多还原

【Abstract】 The development level of tourism commodity industry is an important mark of one nation or one region.There are many problems although the tourism commodity industry has been to be economy development point nowadays.Combining the research retrospect of tourism commodity by scholars both at domestic and abroad,the paper analyse the tourism commodity’s process and designs the driving system structure of tourism commodity R&D and innovation and finds the problems in driving system of Xi’an.Based on demonstrative study,the paper also offers countermeasure regarding the development of tourism commodity industry in Xi’an.更多还原