【摘要】 本文回顾了企业社会责任、企业软实力等相关文献,从员工心理感知的角度提出了企业社会责任对企业软实力提升作用机制模型。对华立集团的案例进行了详细分析,分析了企业社会责任在文化、制度、氛围等方面的建设对企业软实力的提升。通过以上分析认为,企业社会责任不是成本,而是重要的投资,对企业长期竞争力的塑造起着关键作用。更多还原

【Abstract】 First reviewed the corporate social responsibility,corporate soft power,and other related Literatures.On this basis,from the staff psychological perception point of view put forward the model that corporate social responsibility enhance corporate soft power.Then,analyze on the case Holley group case.Finally,believe that corporate social responsibility is not a cost but an important investment for the long-term competitiveness of the corporate and play a key role in shaping it.更多还原