【摘要】 以少林寺景区自驾车游客为研究对象,用抽样调查的方法取得基础数据,将涉入理论引入到自驾车游客购物行为的研究中,分析不同涉入程度的自驾车游客的购物行为的差异,为相关生产、销售、服务、管理等部门提供参考。更多还原

【Abstract】 In this paper, the Shaolin Temple scenic driving tourists from the study, sample survey methods used to obtain basic data, the theory will be involved in the introduction to the act of self-driving tourists to the study, analysis of different degrees of involvement in self-driving tourists to the difference in behavior for the relevant production, marketing, services, management and other departments for reference.更多还原