【摘要】 在分析惠州发展休闲旅游的优势与劣势、机会与挑战的基础上,提出了重视区域旅游品牌形象建设、优化城区休闲旅游功能、提高从业人员整体素质和抓机遇促旅游等四项相关的对策建议。更多还原

【Abstract】 Based upon the analyses of strengths,weaknesses,opportunities and threats of leisure tourism development in Huizhou,this paper puts forward four countermeasures: laying stress on constructing the city’s leisure tourism image,improving conditions for leisure activities in urban areas of the city,improving the quality of the working people in leisure travel industry in Huizhou and making the best use of the opportunities to promote leisure tourism development.更多还原