【摘要】 中英文对照标示牌已成为宣传中国传统文化、促进跨文化交流的一种有效手段,由于标识语本身的语言特色使得这种特有的翻译形式具有其特殊的语用语言特色和社会语用特色。本文通过对某些中英文对照标识语的分析,对其语用语言特色和社会语用特色进行了总结,并指出存在的问题。更多还原

【Abstract】 The Chinese-English logo branding has become an effective measure for propagandizing Chinese traditional culture and promoting cross-culture communication.The logo is a specific translation form and has its specific features,which makes itself have specific features of pragmatics language and social pragmatics.Some cases of Chinese-English logo are presented and analyzed.Their specific features of pragmatics language and social pragmatics are concluded,and the related problems are pointed out.更多还原