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企业主动绿色管理战略驱动力研究
A Study on the Enterprises Driving Force of the Strategy of the Initiative Type Green Management
【摘要】 主动型绿色管理战略是通过绿色管理构建竞争能力的自愿性、主动性行为,绿色管理战略可以成为企业竞争优势的来源。文章探讨了决定企业实施主动绿色管理战略的驱动力来源,分析了战略驱动力与绿色管理主动性的关联,并提出提升企业主动绿色管理战略驱动力的对策。
【Abstract】 The strategy of initiative type green management is a voluntary and initiative activity through constructing competitive power of green management.The green management strategies make a source of enterprise competitive advantage.The article discusses the driving force which the enterprises implement green management strategy actively,analyzes the relationship between the strategy driving force and the green management,and looks into the ways that the enterprise can promote driving force of green management.
【关键词】 绿色管理战略;
主动型;
驱动力;
竞争优势;
【Key words】 green management strategies; initiative type; driving force; competitive advantage;
【Key words】 green management strategies; initiative type; driving force; competitive advantage;
【基金】 山东省社科基金资助项目(07CJGJ11)
- 【文献出处】 华东经济管理 ,East China Economic Management , 编辑部邮箱 ,2009年10期
- 【分类号】F272
- 【被引频次】33
- 【下载频次】630