【摘要】 采用问卷调查和理论分析等方法,对我国田径赛事市场开发现状进行研究。虽然我国田径赛事资源丰富,但仍存在着市场开发力度小、速度慢、资金不足、市场运作缺乏高度组织化等问题。针对上述问题,通过分析影响因素提出了田径赛事市场开发的策略。更多还原

【Abstract】 This article researches the market development status of Chinese track and field events by using the methods of questionnaire investigation and theoretical analysis.Although track and field events in our country is rich in resources,there still have a lot of problems,such as the market development efforts is small,the speed is slow,the fund is inadequate,and the operation of the market is lack of highly organized.In response to the above-mentioned problems,we have brought the market development strategies by analyzing the influencing factors.更多还原