【摘要】 从直接声誉和间接声誉两方面分析了物流公共信息平台的信任问题;引入激励因子变量,构建了基于声誉的信任评价模型;并采用实证研究方法对模型进行了验证。研究结果表明所建立的信任评价模型是有效的;引入激励因子有利于鼓励平台实体提供诚实的交易信息。更多还原

【Abstract】 This paper analyzed the trust problem of logistics public information platform through direct reputation and indirect reputation.A trust model based on reputation was developed by introducing an incentive factor.The model was verified through a case study.Results showed that the trust model was effective and the incentive factor encouraged the platform entity to provide veracious exchange information.更多还原