【摘要】 旅游购物是提高旅游收入的重要增长点,成功的包装设计可以极大地提高旅游商品的附加值。然而,包装意识淡薄或包装策略不当的情况依然存在,如何提升旅游商品包装设计,已成为旅游商品业者思考的要务。更多还原

【Abstract】 Tourist shopping,a huge potential economic benefit,is to raise tourism revenue growth.The success of the package design can greatly enhance the tourism value-added of tourist goods.However,awareness among the packaging or packaging strategy is still wrong,how to enhance the tourism product packaging design has become the main task for a commodity industry.更多还原