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高职高专《旅游电子商务》课程理论和实践体系构建研究
The Theory and Practice System Research of College "Travel E-commerce" Courses
【摘要】 通过对旅游电子商务课程设置背景的分析和研究,提出了培养具有完备的知识体系和高度网络认知和运用能力的复合型旅游专业人才是课程建设的重要目标,将课程的理论体系分成:基础知识模块、专业理论模块、网络应用模块和辅助应用模块四大模块进行构建,将课程的实践体系分成基础技能实践模块和网络运营实践模块进行建设,建立了一个完整的、实用的旅游电子商务理论和实践体系。
【Abstract】 The adoption of e-commerce in the tourism curriculum background analysis and research,a culture with sophisticated knowledge systems and a high degree of network knowledge and ability to use complex tourism professionals,is an important goal of building courses,the curriculum is divided into the theoretical system: basic knowledge modules,professional theory of modules,network application modules and supporting application modules to build four modules;the practice of the curriculum system is divided into practice basic skills practice modules and network operators in order to establish a complete,practical theory and practice of e-commerce system.
【Key words】 tourism e-commerce; theoretical system; practice system; construction;
- 【文献出处】 旅游论坛 ,Tourism Forum , 编辑部邮箱 ,2009年01期
- 【分类号】F590-4;F713.36-4
- 【被引频次】13
- 【下载频次】348