【摘要】 针对南京地区部分高校的广告专业在校本科生的调查表明,目前广告专业开设学校众多,普遍处于起步阶段;学生就业情绪乐观,但对业界的了解匮乏。学生专业学习轻松,但技能掌握程度较差;虽普遍认识到实践的重要性,但学校未能提供足够的实践条件,以至于许多学校的软、硬件资源不能满足广告专业学生的需求。所以,应加强师资队伍的建设,提高广告理论研究水平;同时打破学科界限,推进学科整合,充分挖掘学生潜质,既要注意综合实力的培养,也要加强具体专业技能的学习。此外,加强沟通,包括学校与业界和学校与学校之间,这是办好广告学专业的关键所在。更多还原

【Abstract】 There is a survey among students major in Advertisement in some colleges and universities in Nanjing.According to this survey,we can see that Advertizing department at present has already been set up in many universities.But many of them are generally still on their first step.Without knowing very well about this industry,many students are optimistic about the employment.And in addition,students are always good at grasping the knowledge in the textbook,but weak in practicing. Furthermore,there is not enough resource of software and hardware for colleges to meet the needs of students.As a result, we should strengthen the construction of teachers in order to raising the theoretical level at first.At the same time,boundaries among subjects should be broken that we can promote the integrity of deferent fields.Then teachers should not only intensify their professional skills but also enhance their comprehensive strength.In the end students’ different potential will be tapped. Beyond this,it is also important for universities to increase communication with the industry and themselves.更多还原