【摘要】 非艺术类广告学专业的学生是属于传播类的,一般是策划方向,在文笔上下的功夫比较多,而在设计能力的培养方面比较欠缺,如何在这方面找到突破点呢?本文认为,兴趣是一个技能掌握的推进器,接着是对艺术的认识,培养自身的审美能力,以及进行基本的构成训练,最后是计算机软件技术的掌握。这三方面对非艺术类广告学专业学生来说是很好的突破点。更多还原

【Abstract】 Students in non-art advertising major belong to communication category, taking marketing strategy as their main direction. They work hard on copywriting but are lack of design capability. In this paper, the author believes that interest, training on understanding and taste of art, and computer skills are 3 important factors for students in non-art advertising major, which can be considered as breaking through points.更多还原