节点文献
危机传播中的广播媒介议程分析——以汶川大地震报道为例
Analysis of the Broadcast’s Media Agenda in Crisis Communication——Taking the Instance of the Report in Wenchuan Earthquake
【摘要】 汶川大地震发生后,作为灾区接收信息的唯一大众媒体──广播,利用先天的危机传播优势,在救援中建立起独特的媒介议程,以快捷的行动力承担起连通灾区内外信息渠道的功能,有效地推进了危机的解决。
【Abstract】 After the Wenchuan Earthquake occurred,radio as the only mass media to receive information in the disaster area,took its inherent advantages of crisis communication,established a unique media agend in the rescue,usesd its quick action to connect inside and outside of the disaster area,and effective promoted the resolution of the crisis.
【关键词】 危机传播;
广播;
媒介议程;
汶川大地震;
【Key words】 crisis communication; broadcast; Media Agenda; Wenchuan Earthquake;
【Key words】 crisis communication; broadcast; Media Agenda; Wenchuan Earthquake;
- 【文献出处】 湖南大众传媒职业技术学院学报 ,Journal of Hunan Mass Media Vocational Technical College , 编辑部邮箱 ,2009年02期
- 【分类号】G206.3
- 【下载频次】281