【摘要】 对节事活动与城市特色塑造、城市发展进行了解析,认为借助节事活动整合城市各方面特有资源与优势要素,有目的地规划、建设和营销城市,是塑造城市特色、促进城市发展的有效途径。文章对广州城市特色的现状和问题进行了分析,探讨了亚运会对城市特色重塑的积极影响,并对如何借助亚运促进广州城市特色重塑进行探讨,认为广州城市特色的重塑不仅仅是城市实体形象上的改变,更应以亚运整合优化城市经济、社会文化以及城市建设等多个方面,促进和带动城市个性的传承、发展和创新,明确具体的策略行动。更多还原

【Abstract】 By analyzing the relationship among festival events,urban characteristics and urban development,this paper argues that integrating the unique resources and advantageous elements of the city with festival activities,and planning,constructing and marketing the city are two effective ways to create the urban characteristics and promote the urban development.Then,it analyzes the status and problems of Guangzhou’s characteristics and discusses the positive effects of the Asian Games on urban characteristics.In order to promote the heritance,development and innovation of urban characteristics,the re-forming of urban characteristics of Guangzhou can not only change the physical image of the city,but also optimize the economy,society,culture as well as urban construction.更多还原