【摘要】 从产品完整概念出发提出产品形象的3层涵义,阐述了产品形象设计的影响因素,提出语意学在产品形象中的作用主要体现在指示性因素与象征性因素2个方面上,具体论述了产品形象在指示性和象征性中的语意表达,为构建出比较完善的企业产品形象提供了理论研究基础。更多还原

【Abstract】 The three-layer meaning of product image was put forward from the concept of overall product. The factors influencing product image design were introduced. It was put forward that the functions of semantics in product image design were embodied in the aspects of indicative and symbolic factors. The semantic expression of product image with indicative and symbolic factors was discussed. The purpose was to provide theoretical basis for building of product image.更多还原