【摘要】 以普通高校为单位,在球迷观众和各类媒体面前展现的是一个高校的外在形象,以其特有的魅力向社会辐射。必将引起新闻媒介的报道和炒作,也必将吸引众多的商家出资赞助。最终实现产业化的可持续发展。笔者从观众基础,联赛水平,经营理念,门票价格,明星效应,广告策略,企业赞助等几方面进行系统研究。更多还原

【Abstract】 A big compitition market with much potential lies in thousands of universities which have varieties of cultural atmosphere and sports connotations.Individually,their outer appearances radiate into the society in front of the sports fans and media,with their own beauties,resulting in the huge reporting and sensationalizing of the media and financial investment of the business,and finally in the sustainable development of the industrilization.This article reviews on audience,league levels,management ideas,ticket prices,popular stars influences and advertising strategies.更多还原