【摘要】 城市中心商业区在居民消费升级和旅游业的带动下,越来越具有休闲服务功能,推动着原本单一的商业区购物功能向集体闲、购物、观光、娱乐、游憩于一体的多功能商业转变,从而形成新型的休闲商业区。休闲商业是按照休闲需求构建的集商业、娱乐业、餐饮业、服务业及文化产业的多种群商业的组合,是各类休闲设施或服务在空间和规模上的集群,是一种新型商业群。这种新型商业区如何满足顾客需求,顾客有哪些需求,我们以北京为例对此进行实证分析。更多还原

【Abstract】 Driven by the upgrade residential consumption and tourism industry,the city central commercial area has more leisure functions,which has promoted the originally single shopping function of commercial area to shift towards a commercial area of multi-functions incorporated with leisure,shopping,sightseeing,entertainment and relaxation altogether and form a newtype commercial area for leisure.The leisure business is a business portfolio built up based on the leisure demand for commerce, entertainment,catering industry,service industry and cultural industry.It is a modern new business cluster with various facilities or services available for leisure in terms of location and scale.In this paper,Beijing is taken as a case study to discuss what customers’ expectations may cover and how these new-type commercial area will meet the customer’s demand.更多还原