【摘要】 供应链复杂的网络组织结构,及其结点企业需求与员工需求的差异性,决定了供应链需要实施双层内部营销。供应链只有实施双层内部营销,即识别节点企业及员工的需求,并满足不同的需求,才能更好地实现整体效益。更多还原

【Abstract】 The organization structure of supply chain is a complex network.The needs of its node enterprises and the needs of the staff are different.So the implementation of double-level internal marketing to supply chain is very important.The supply chain carrying out the double-level internal marketing means the needs of node enterprises and the needs of the staff must be recognized and met.Only in this way can the overall interest of supply chain be better.更多还原