【摘要】 现象学作为现代西方最主要的哲学思潮之一,具有极其重大的方法论意义,根本上标志着一种以本质直观为核心的哲学方法。麦克卢汉的传播学研究明显体现出"面向事情本身"的现象学精神,其最具代表性的"媒介即讯息"的论点向我们宣示了可被直观把握到的媒介本质,它作为对关于媒介效应的自我意识体验加以现象学的描述和反思的必然结果,实际上正体现了麦克卢汉在有关媒介的认识领域中对于本质直观的成功运用。更多还原

【Abstract】 As a scholar who has an important status and profound influence in the history of communication research, McLuhan has a reputation which once went through repeated rises and falls. The reviews about him are mostly confined to one kind of speech at will, short of discussions on the level of scientific principle and academic values in the strict sense, no matter they are praises or censures. In these reviews, the knowledge of McLuhan’s method of thinking is particularly superficial and confused, flooded with kinds of unrealistic and irresponsible viewpoints based on a narrow field of vision all along. These prejudices seriously hinder the development in depth of McLuhan studies. In view of the present situation, the dissertation proposes that McLuhan’s method of thinking may be accurately judged and deeply understood in the phenomenological horizon. The dissertation considers that as one of the most important philosophic thoughts in the modern west, phenomenology is of extremely great methodological significance, and can be radically regarded as one kind of philosophic method which takes universal intuition as its core. Through the explanation of McLuhan’s texts, the dissertation discovers that McLuhan’s communication research obviously embodies the phenomenological spirit of facing matter itself, and as the inevitable result of phenomenological description and reflection on the self-consciousness about the effects of medium, his most representative argument that the medium is the message declares the essence of medium which can be grasped directly and in fact displays the successful application of universal intuition in medium understanding. For the above reasons, the dissertation points out that in a broad sense, McLuhan can be regarded as a phenomenologist who did not participate in the movement of phenomenology subjectively but really follows the basic principles of phenomenology and utilizes the basic methods of phenomenology objectively in his academic practice, and there is a remarkable relationship between McLuhan’s communication research and phenomenological method.更多还原