【摘要】 本文以供应链系统利润最大化和节点企业利润最大化为目标,建立了M个供应商、1个制造商和N个经销商的三级供应链的竞争合作博弈协调模型。发现核心企业通过制定适当的采购策略、采购价格、研发补贴率、批发策略、批发价格、促销补贴率,可以协调供应链上各节点企业的利益;最后通过算例仿真验证了模型的有效性。更多还原

【Abstract】 This paper sets up competitive & cooperation game theory models whose objects are maximizing the profits of the three-hierarchy supply chain system and each node enterprise,the research finds that in the m suppliers-one manufacture-n distributors supply chain system,the core enterprise can coordinate the benefit of each node enterprise through making proper buying strategy,buying price,R&D allowance,wholesale strategy,wholesale price and promoting allowance.In the end,the efficiency of the model is validated by a case simulation.更多还原