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万佛山旅游发展SWOT分析及对策
THE SWOT ANALYSIS AND MEASURES OF DEVELOPING WANFUSHAN TOURISM
【摘要】 通过对万佛山风景名胜区的旅游资源进行SWOT分析,对其优势、劣势、机会和威胁进行深入研究,构造万佛山旅游发展SWOT战略分析矩阵,并在此基础上提出发展万佛山旅游业的对策,对策有3方面:其一,打造丹霞景观与侗族风情相融合的特色旅游品牌;其二,打造万佛山、崀山、丹霞山"红石"神韵的组合旅游精品;其三,打造具有红色历史底蕴的生态旅游线路。
【Abstract】 The strengths,weaknesses,opportunities and threats(SWOT)in Scenic Spots and Historic Sites of Wanfushan were made a deep study based on SWOT analysis of its tourism resources,constructing its SWOT strategic analyse matrix and the developing measures were put forward.The measures include three aspect:firstly,constructing Characteristic tourism brand of combining Danxia landscape with Dong ethnic folklore;secondly,constructing combined tourism brand of"red stone"verve with Wanfushan,Langshan and Danxiashan;thirdly,constructing ecological tour route with red diachronic foundation.
【Key words】 SWOT analysis; SWOT strategic analyse matrix; tourism development; Scenic Spots and Historic Sites of Wanfushan;
- 【文献出处】 云南地理环境研究 ,Yunnan Geographic Environment Research , 编辑部邮箱 ,2008年05期
- 【分类号】F592.7
- 【被引频次】4
- 【下载频次】380