【摘要】 通过研究顾客网上讨价还价时出价的原因,建立了顾客网上讨价还价的最优出价模型,用此模型分析销售商目标市场中顾客因重复购买获得的信息与讨价还价成本对顾客最优出价的影响。更多还原

【Abstract】 Haggling over prices was the common mode of business in China and western countries,but laterly it had been replaced by the fixed price gradually.However,by the emergence of Internet and its extensive usage for electronic commerce,the online haggling begins to diffuse.In this article,through studying why the consumers offer in online haggling,we establish a consumers’ optimal offers in online haggling,with which we analyze the information such as the consumers getting from purchasing repeatedly and online haggling cost how to affect consumer’s optimal offers in online haggling.更多还原