【摘要】 本文采用文献资料、数理统计、访谈调查等方法,对襄樊市经营性健身俱乐部的经营现状进行了调查分析.调查表明,在宏观管理上,存在着政府支持不力和社会关注不够,致使俱乐部长远发展动力不足的问题;内部经营管理方面,经营者整体素质不高,健身教练水平参差不齐,经营项目趋同,经营项目科技含量偏低,营销方法和手段传统,经营效率不高;在运行机制上,由于没有行业协会,俱乐部之间一直存在恶性竞争,造成俱乐部重规模扩展,轻内涵提高.针对上述问题,提出了改善俱乐部经营环境,促使其健康发展的对策.更多还原

【Abstract】 Based on related literature,numerical statistics and interview,the running situation of health and fitness in Xiangfan,Hubei is studied.It shows that,on macroscopical management,the clubs are short of continuous dynamic because of inefficient support from government and attention from society;On interior management,operators don’t have comprehensive qualities;Different coaches have different levels;Running items have the same tendency but relatively non-scientific;Sales methods and means are very conservative and the efficiency is low.On the running mechanism,clubs compete evilly because of the absence of the guild,resulting in paying much attention to size-enlarging,ignorant of connotation-improving.Finally,some countermeasures are provided.更多还原