【摘要】 中央电大市场营销学课程组在课程资源建设的过程中,坚持"实现媒体优化配置,追求教学效果最优化"的指导思想,以满足学生自主学习为中心,设计文字教材、录像教材、网络课程和CAI课件,使几种媒体从内容到形式合理分工、相互呼应、科学组合。本文通过介绍市场营销学课程教学资源一体化设计与编制的思路和方法,探讨网络环境下远程教育教学媒体的优化配置。更多还原

【Abstract】 During the course resource construction, the Central TVU’s course team for Marketing insists on the guideline of ″optimizing media allocation and instruction outcome″, focuses on learners’ individualized learning, integrates textbooks, video materials, online and CAI courseware into a well-assorted, holistic combination through careful design. This article explains the thoughts and methods of the holistic design of teaching resources for the Marketing course and probes into the optimized allocation of distance education online resources.更多还原