【摘要】 通过对福建省民营体育企业发展现状的调查,分析福建民营体育企业与国内乃至世界体育知名企业在体育产品的产值、产品质量、性能、产品的研发能力和价格等方面的分析比较,提出了提高内涵、塑造品牌、策划拉动、分析市场、呼唤联合等措施,增加民营体育用品市场占有率。更多还原

【Abstract】 In this thesis,the author offered valuable advice to Fujian private Sports enterprises for better market share through the investigation of the current situation of the development of Fujian private Sports enterprises,through the analysis and the comparison of the output value,product quality,product performance,the ability of further research and development and the price,etc.of the sports products made by Fujian private Sports enterprises and other famous private Sports enterprises in China and in other countries.更多还原