【摘要】 通过对汕头市中心城区体育健身俱乐部经营者与健身俱乐部消费者的调查,结果表明:汕头中心城区健身俱乐部的供需结构基本平衡,体育健身俱乐部都有不同程度的盈利。健身俱乐部的经营存在诸如健身俱乐部的价格定位偏低,同行竞争剧烈,主营的消费群体定位不够清晰,以及部分市民进行有偿健身消费意识偏弱等主要问题。消费者参与的动机呈现多样性,喜爱的健身项目广泛,对参与健身俱乐部的经历的评价基本满意。消费者对健身俱乐部的信任感与归宿感不高,参与健身运动没有固定的规律。最后有针对性地提出5条健身俱乐部供给与消费者需求实现对接的路径。更多还原

【Abstract】 On the basis of the investigation of the managers and consumers of the body-building clubs in the central area of Shantou city,this paper proposes that the demand and supply of the body-building clubs in the central area of Shantou city are balanced and the clubs are profitable.There are also problems in the operation of the clubs,such as low service price of the clubs,severe competition between clubs,unclear definition of major customers and weak awareness of pay-for-exercise among the public.Consumers have various participation motives and favorable sport exercises.They are generally satisfied with their experience in the clubs.Consumers don’t have sufficient faith and sense of belonging to the clubs and they don’t have regular physical exercises.What’s more,the consumption ability for their exercises in the body-building clubs is not enough.This paper proposes five ways for the balance between the demand and supply of the body-building clubs.更多还原