【摘要】 品牌是企业最重要的无形资产,但是品牌所处的环境和市场往往是动荡不定的,品牌的发展受诸多因素的影响,品牌在创立、维护和发展阶段都可能走入误区。本文从我国企业品牌建设中所遇到的问题着手,深入剖析品牌误区的成因与机理,并针对其存在的问题提出相应的对策,以期对我国企业的品牌建设有一定的参考价值和借鉴意义。更多还原

【Abstract】 brand enterprises is the most important in tangible assets. However, brand and market environment which is often volatile, brand development by many factors, in the creation of brands, maintenance and development stage may enter Mistakes. This paper from China’s enterprises in brand building of the problems encountered by start, brand-depth analysis of the causes and mechanism of errors, and against the existence of the problem corresponding countermeasures, with a view to building the brand enterprises in China have a certain value and reference.更多还原