节点文献
基于产业集群的区域品牌建设——模式、路径与动力机制
On industry gathering’s district brand construction——mode,route and motivation mechanism
【摘要】 基于产业集群的区域品牌有特定内涵,并在实践中可形成不同的主导模式和演进路径。区域品牌建设又隐含着若干动力机制的综合作用,它们构成区域品牌发展进程中的重要驱动力。各地应结合自身的产业现状和特点,灵活运用区域品牌理论,选择合适的区域品牌发展战略和策略。
【Abstract】 Regional brand based on industry cluster has specific connotation,and forms different modes and evolution paths.The construction of regional brand also reflects the interaction of some dynamical mechanisms which consist of important driving force.Every area should consider the status and characteristics of industry,and exert effectively regional brand theory to select the appropriate development strategies and tactics of regional brand.
【关键词】 产业;
产业集群;
区域品牌;
区域品牌建设;
【Key words】 industry; industry cluster; regional bran d; construction of regional brand;
【Key words】 industry; industry cluster; regional bran d; construction of regional brand;
- 【文献出处】 特区经济 ,Special Zone Economy , 编辑部邮箱 ,2008年06期
- 【分类号】F273.2
- 【被引频次】34
- 【下载频次】855