【摘要】 基于产业集群的区域品牌有特定内涵,并在实践中可形成不同的主导模式和演进路径。区域品牌建设又隐含着若干动力机制的综合作用,它们构成区域品牌发展进程中的重要驱动力。各地应结合自身的产业现状和特点,灵活运用区域品牌理论,选择合适的区域品牌发展战略和策略。更多还原

【Abstract】 Regional brand based on industry cluster has specific connotation,and forms different modes and evolution paths.The construction of regional brand also reflects the interaction of some dynamical mechanisms which consist of important driving force.Every area should consider the status and characteristics of industry,and exert effectively regional brand theory to select the appropriate development strategies and tactics of regional brand.更多还原