【摘要】 就门户网站现有的网络广告、网络游戏和网络短信等三种主要盈利模式进行分析,力求理解门户网站盈利模式的实质,并寻求有效的发展道路。指出盈利模式不稳定、盈利模式同质化、与传统企业结合不够是门户网站目前的不足,今后应整合资源配置,与传统企业结合,实现多元化经营。更多还原

【Abstract】 The three profit models of portal website are introduced,which are network advertisement,online game,and network short message,in order to understand the essence of the profit models of portal website and explore the effective approach.It is pointed out that the present deficiencies of portal website are the profit mode is unstable,the profit mode is homogeneity,and the combination with traditional business is incomplete.It is considered that the portal website should conbine the resource distribution,combine with traditional business,and realize diversified management in the future.更多还原