【摘要】 运用文献资料调研、数理统计及比较分析等研究方法,对福建晋江运动鞋产业集群阶段演进、发展特点及其集聚优势进行分析和实证研究。结果表明:晋江运动鞋产业集群发展具有明显的阶段性,其发展经历了萌芽阶段、OEM生产阶段以及自主品牌打造三个阶段。集群内企业具备了低成本优势、营销优势和信息与技术创新等优势,"区位品牌"突显,具备了完整的产业价值链和明显的空间集聚特征。但是在品牌和产业集聚的互动中仍受到:集群企业生产能力与创新能力,先进的装备工艺与人力资源,集群企业造牌成本与品牌价值,集群企业产业规模与单体生产能力,集群企业发展速度与发展空间等影响。为了促进晋江运动鞋产业集群的发展,应从科学制定促进产业集群发展的政策体系;深化群内企业的兼并、分工与合作,优化产业链结构;重视培植企业品牌和区域品牌,提升区域的产品质量和信誉;实现技术标准、经营体制、销售方式的国际化接轨;充分重视行业协会,完善社会化服务体系五方面入手进行改革与完善。更多还原

【Abstract】 By using the method of documentary,mathematical statistics and comparative analysis,this paper makes research on taking the sneaker industry aggregation in Jinjing,Fujian province as demonstration,it made investigation into and an analysis of the phases,specialty and advantage.The result shows that most of the sports shoes companies are middle size or small-sized,and the scale is small,the scientific and technical content of the products is little,the level of management is low,marketing network is imperfect etc.,which make the sports goods industry lack the international competitive power.so it holds that the famous brand,lowering the risk of enterprise,sharing regional policy and environment,and accordingly puts forward the countermoves for the aggregative development of sports shoes companies in Jinjiang.更多还原