【摘要】 以成都最有影响力的两份报纸《华西都市报》和《成都商报》中的北京奥运报道为研究对象,探讨非奥运举办城市报纸对北京奥运舆论引导的方式和特点。研究表明,上述两报对北京奥运舆论引导的焦点是北京奥运组织筹备工作;舆论导向总体上以新闻价值为取向;正面、积极的舆论增强了公众参与的热情和信心;虽然两份报纸为同城媒体,市场化程度都很高,但差别较明显。更多还原

【Abstract】 This article takes as the research subject the report about Beijing Olympic Games on "West China Metropolis Daily" and "Chengdu Commercial Daily" which are the two most influential newspapers in Chengdu,and discusses the manner and characteristic of the media guidance on Beijing Olympic Games exerted by non-Olympic-host city newspapers.Research findings indicate: the media influence of the above mentioned two newspapers focuses on the organization and preparation work of Beijing Olympic Games and highlights the news value;positive media guidance reinforces people’s passion for and faith in participating in the games;though the two newspapers belong to the same city and enjoy same popularity,their difference is still obvious.更多还原