【摘要】 "双赢"谈判理念是把谈判当作一个合作的过程,视谈判对手如伙伴,与对方共同寻找满足双方利益的方案,真正实现共好双赢。从发展趋势来看,"双赢"谈判无疑有巨大的发展空间。但是,在实际工作中,尤其在处理商务谈判中的利益关系时,却存在着过分重视立场,对关系、利益重视不够、对潜在利益挖掘不充分等诸多问题。文章就商务谈判在把握利益时容易处理失当的几种关系进行了论述,从中探讨出实现"双赢"的谈判思路。更多还原

【Abstract】 "Win-win" the negotiations idea is treats as the negotiations a cooperation the process,regards the negotiations match like partner,seeks together with opposite party satisfies the bilateral benefit the plan,realizes well truly altogether win-win.Looking from the trend of development,"win-win" the negotiations has the huge development opportunities without doubt.But,in practical work,especially in time processing commerce negotiations interest relations,actually exists takes the standpoint excessively,to relates,the benefit to take seriously,not to be sufficient insufficiently to the latent benefit excavation classifies many questions.The article when grasped the benefit easy to deal with the improper several kind of relations on the commercial negotiations to carry on the elaboration,discussed realized "win-win" the negotiations mentality.更多还原