【摘要】 营造和谐消费环境,倡导良好的体育营销行为,既是构建和谐社会的内在要求,又是提高体育营销实效的客观需要。从分析体育营销行为在营造和谐消费环境的意义入手,审视了我国体育营销中的短视行为,分析了良好体育营销行为的具体表现。更多还原

【Abstract】 Building in the harmonious consumption environment,initiating the good sport marketing behavior,it is not only the intrinsic request that constructing harmonious social,but also the objectively need that enhancing the sport marketing actual effect,analyzed the significance that the sport marketing behavior in building the harmonious expense environment,examined the superficiality behavior that sport marketing in our country,analyzed the concrete manifestation of good sport marketing behavior.更多还原