【摘要】 当今世界,开放和竞争已经成为经济发展的主流,特别是全球经济的一体化和Internet技术的广泛应用,企业之间的竞争日趋加剧。目前,产业企业正面临着的市场竞争也已经由二十世纪七八十年代单纯的产品外部形态竞争发展到内部核心形态竞争。企业要在激烈的市场竞争中立于不败之地并不断发展,须进一步巩固并确立自己的竞争优势。普拉哈拉德(C.K.Prahalad)和哈默(Gary Hamel)在《企业的核心竞争力》一文中,将企业意在追求顾客的满意度与忠诚度,体现顾客价值导向,同时,又难以为竞争对手所模仿,可以为企业提供持续的差异化竞争优势的能力称为企业的核心竞争力。因此,对构成企业核心竞争力的关键要素进行分析就成为一个非常有意义的问题。更多还原

【Abstract】 In the world today,opening and competition has become the mainstream of economic growth.In particular,competition between enterprises has been intensified due to the globalization of world economy and the wide-spread application of Internet technology.At present,market competition for industry enterprises has changed from that of merely external shape of products in the 1970s and 1980s to that of internal core formations.To survive the fierce competition,enterprises should further strengthen their competitiveness.In the article "Enterprises’ Core Competitiveness" co-authored by C.K.Prahalad and Gary Hamel,enterprises’ core competitiveness is defined as the ability to pursue customers’ satisfaction and loyalty,manifest their values,prevent rivals from imitation as well as grant differentiated competitiveness to enterprises.Therefore,it is of great importance to study the key factors forming enterprises’ core competitiveness.更多还原