【摘要】 运用Delphi法构建了企业营销力评价指标体系,依据AHP法确定了各指标的权重,然后结合灰色系统评估法和模糊综合评估法对企业营销力进行了综合评定,最后通过实例说明了该评价方法的可行性和有效性。更多还原

【Abstract】 The index system of the enterprise marketing capability is designed through Delphi,and the index weigh is worked out according to the AHP.Then the marketing capability is assessed using the method of gray comprehensive evaluation and fuzzy comprehensive valuation.At Last,a practical example is given to confirm the feasibility and the practicability.更多还原