【摘要】 论述了高校图书馆开展服务营销的必要性,分析了高校图书馆进行信息服务营销的优势,提出了营销策略。更多还原

【Abstract】 This paper discusses the necessity of developing the service marketing by university library, analyzes the advantages of university library in carrying out the information service marketing, and puts forward some marketing strategies.更多还原